How our analytic process works
We combine advanced statistical tools and experienced local analysts to deliver accurate, actionable advertising effectiveness results for your campaigns.
Our qualified analytics team
Experienced specialists dedicated to Australia’s advertising market.
Jessica Tan
Lead Analyst
Core Strengths
Jessica drives modern analytical modelling and ensures compliance with data regulations.
Timothy Chan
Data Scientist
Skills
Timothy’s expertise lies in designing scalable solutions for campaign evaluation.
Megan O’Donnell
Market Insights Manager
Focus Areas
Megan translates data findings into business strategies and actionable recommendations.
Andrew Singh
Research Associate
Key Areas
Andrew supports in-depth competitor and trend analysis for robust market evaluation.
Our step-by-step analytic approach
Each client project follows a thoughtful, proven methodology to deliver results you can trust. Transparent stages ensure you’re informed and involved throughout the process.
Initial consultation and needs assessment
Data collection and validation phase
In-depth statistical analysis and reporting
Custom interpretation and recommendations
Ongoing review and optimisation
How we measure up
Compare our approach with typical market solutions